This is How Marketing has Changed in the Last 15 Years
First of all, marketing in general is over saturated. It’s becoming more and more difficult to release a…
News July 5Latest in: Dealer News
How Automotive Dealers Can Connect with a Mobile Audience on Instagram IGTV
Auto dealerships that want to be relevant in the mobile era are turning to Instagram, as well they…
News July 5
Why Digital Marketing Should Be a Priority at Your Dealership
As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many…
News July 5
Why Digital Retail Is Great News for Automotive
It’s pretty much impossible these days to talk about automotive without talking about digital retail solutions. That’s not…
News July 4
The ‘BIG 5’ of Marketing Success!
The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy…
News July 4
Bridge the Gap Between Offline Car Sales & Online Actions With Facebook’s Offline Conversions
Traditional marketers in the auto industry typically focus only on a last-click model. This means that a lot…
News July 4
To Text or Not to Text?
Is texting a part of your dealership’s communication strategy with women customers? When used properly, texting as a…
News July 4
Interview with Kevin Frye: Jeff Wyler Automotive Family
Jeff Wyler Automotive Family is a Top 50 auto group based in Cincinnati, Ohio. The group offers 15…
News July 4
Your Supplier Base Is Costing You Big Money
Dealers that are preparing for future tough or leaner times are looking at all options to dial down…
News July 4
Commentary: Online-Only Car Sales Are Hurting the Industry
A millennial car buyer surfs the web while sitting on his couch, finds the car he wants, finds…
News July 4
