‘Kick Butt & Take Names’ Marketing
Don T. is a second generation import dealer who regularly sends me e-mail updates on success milestones at…
News August 1Latest in: Dealer News
Don’t Write It in Sand, Carve It in Stone
Every time I do a 20 group, dealer state association meeting or anything where a group of dealers…
News August 1Preparing for Change – Don’t Lose Data or E-mails
Changing DMS or CRM providers is hard enough. Your employees don’t like change and it seems like you…
News August 1Voicemail – the Forgotten Tool
In past articles I’ve shared my belief that the best way to immediately improve sales is simply getting…
News August 1The Power of the Word
What is the impact of word choice on sales? In a word, dramatic. When a customer submits a…
News August 1A Story of Lost Loyalty….and How to Regain It
Polston_Fixed Operations August10 The following is a true story. I took delivery of my new vehicle…
News August 1Would You Be a Fan of Your Dealership on Facebook?
While there has been much written about every business’s need to dive head first into social media –…
News August 1Do you Have a BDC or a BCC?
BDC is one of the most incorrectly overused terms in the automotive retail environment. Far too often, the…
News August 1
Chris Fousek, E-commerce Director, Village Automotive Group
The Village Automotive Group in Massachusetts first jumped on the Internet wave in 1999. They were even posting…
News August 1
Charles Oglesby, Asbury Automotive Group
A 40-year veteran of the retail business, Charles Oglesby has worked in every area of the dealership climbing…
News August 1
