onlinecarsalesProof that the internet is an important source for car buyers, from The Dealer Geek.

Car buyers are spending less time online shopping for a car than they did 2 years ago according to a study conducted by Autotrader.com and Polk. The original study was conducted in 2011 and stated that new car shoppers were spending 19 hours shopping for a car vs 13.75 hours this year.

So what does this mean?

Is the Internet not all it’s cracked up to be? The answer is quite the opposite.

I’m going to highlight some of my findings from the study that confirm a lot of the things I’ve been talking about to dealers across Canada (this study is based on U.S. data but I can’t imagine Canadians shop any different).

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Digital Dealer