Tustin Ulrich
General ManagerRoper KIAPlease welcome Tustin Ulrich—a true Architect of Humans and transformational force in both leadership and wealth-building.
As General Manager of Roper Kia, Tustin has built a culture where people come first and performance follows. He’s an 8-figure real estate investor, a Leadership Multiplier committed to developing the next generation of high-impact leaders, and the founder of the 1% Effect - a movement helping high achievers build generational wealth and generational impact.
Whether he's mentoring entrepreneurs, guiding high-income earners through powerful tax strategies, or building generational wealth himself—Tustin leads with one mantra:
“Every move. Every day. Matters.”
Let’s give a warm welcome to Tustin Ulrich!
Your CRM Isn’t Broken. Your Culture Is.
Most dealerships have a CRM problem. Except they don't.
They have a culture problem — and the CRM is just where it shows up.
This session makes the ca
…Most dealerships have a CRM problem. Except they don't.
They have a culture problem — and the CRM is just where it shows up.
This session makes the case that no software upgrade, no new vendor, and no additional training module will fix what is funda
…Most dealerships have a CRM problem. Except they don't.
They have a culture problem — and the CRM is just where it shows up.
This session makes the case that no software upgrade, no new vendor, and no additional training module will fix what is fundamentally a leadership and accountability problem. The data is simple and devastating: when you install the right culture, the right standards, and the right daily disciplines, your CRM becomes the mos
…Most dealerships have a CRM problem. Except they don't.
They have a culture problem — and the CRM is just where it shows up.
This session makes the case that no software upgrade, no new vendor, and no additional training module will fix what is fundamentally a leadership and accountability problem. The data is simple and devastating: when you install the right culture, the right standards, and the right daily disciplines, your CRM becomes the most powerful tool in your store. When you don't, it
becomes the most expensive graveyard of missed opportunities in automotive retail.
The session will share the exact cultural reset that took a store from a low 30s closing ratio and 9.5 units per person to 43% close rate and 15 units per person — not through new technology, but through a system so simple it uses pen and paper. No login required.
If you've ever blamed your CRM, your leads, or your team for results that start with you — this
session is your mirror.
Key Takeaways:
- Buy-In From the Top Down — How to Turn Managers Into Leaders
- Daily Accountability at Every Level — Not Theory. Actual Steps
- Measure What Matters — The Metrics That Actually Tell You If Your Culture Is Working
