Mike Gilson is CEO of Conversica, where he leads the company’s work helping automotive retailers use AI to turn customer data, dealership systems, and conversations into measurable revenue growth. With a background spanning enterprise software, go-to-market transformation, revenue operations, and AI-native product strategy, Mike focuses on helping dealers modernize without replacing the systems they already rely on.
At Conversica, Mike is leading the launch of Ignite, an AI-native Revenue Activation Engine for automotive retail that powers context-driven revenue activation across sales, service, marketing, and dealer group operations. His work centers on helping dealerships identify hidden revenue opportunities, personalize customer engagement, improve retention, and make trust a more profitable way to run the business.
