Margaret Henney
Vice President of Marketing and Video StrategistCovideoMargaret Henney is the Vice President of Marketing and Video Strategist at Covideo, the automotive industry’s leading video messaging platform. With nearly 10 years at Covideo, she has helped shape the company’s brand, go-to-market strategy, and dealer education efforts while working closely with dealerships to implement high-impact video strategies. A passionate advocate for humanizing the car buying process, Margaret believes video helps dealerships build trust, create transparency, and stand out in a crowded market. She is also the co-host of the Sales Unscripted Podcast, where she shares candid, practical insights on sales, marketing, and communication.
AI + Authenticity: How Dealers are Balancing Intelligence with the Human Advantage AI should reduce friction—not remove the human element
AI is changing the way dealerships engage customers, but automation alone does not create better experiences. In today’s Front Office, the winning app
…AI is changing the way dealerships engage customers, but automation alone does not create better experiences. In today’s Front Office, the winning approach is using AI to remove friction, speed up response times, and support consistency—while keeping
…AI is changing the way dealerships engage customers, but automation alone does not create better experiences. In today’s Front Office, the winning approach is using AI to remove friction, speed up response times, and support consistency—while keeping people at the center of the buying journey. This session will explore where AI adds value, where human connection matters most, and how personalized video helps bridge the gap by making outreach fast
…AI is changing the way dealerships engage customers, but automation alone does not create better experiences. In today’s Front Office, the winning approach is using AI to remove friction, speed up response times, and support consistency—while keeping people at the center of the buying journey. This session will explore where AI adds value, where human connection matters most, and how personalized video helps bridge the gap by making outreach faster, more relevant, and more trustworthy.
- Understand how AI is reshaping Front Office engagement—and where it adds the most value
Attendees will be able to identify key use cases for AI in dealership workflows, including where it drives efficiency, speed, and consistency without compromising the customer experience. - Differentiate when to rely on automation vs. human interaction in the buying journey
Attendees will gain a practical framework to determine which moments in the customer journey require a personal touch to build trust and drive conversion.
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Apply personalized video strategies within CRM workflows to improve engagement and close rates
Attendees will learn how embedded video enables sales teams to deliver faster, more authentic communication—resulting in stronger relationships, more appointments, and increased sales opportunities.
Stop Checking the Box: The Small Fixes That Make or Break Engagement
AI and automation are transforming how dealerships engage with customers—but technology alone doesn’t create better experiences. The dealers winning t
…AI and automation are transforming how dealerships engage with customers—but technology alone doesn’t create better experiences. The dealers winning today are pairing smart tools with proven communication practices.
Join this practical session to dis
…AI and automation are transforming how dealerships engage with customers—but technology alone doesn’t create better experiences. The dealers winning today are pairing smart tools with proven communication practices.
Join this practical session to discover what actually drives engagement, appointments, and showroom visits. The session will cover the small details that often get overlooked: subject lines, email and SMS strategy, personalized video,
…AI and automation are transforming how dealerships engage with customers—but technology alone doesn’t create better experiences. The dealers winning today are pairing smart tools with proven communication practices.
Join this practical session to discover what actually drives engagement, appointments, and showroom visits. The session will cover the small details that often get overlooked: subject lines, email and SMS strategy, personalized video, timely follow-up, better questions, and clear next steps. You'll leave with actionable tactics your team can put into practice immediately. Less busywork. More conversations. Better results.
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