Jesse Forbes
Sales Director, Automotive SolutionsInmar IntelligenceJesse Forbes is a Sales Director at Inmar Intelligence, where he works with leading automotive dealer groups to drive measurable growth in customer retention, lifetime value, and fixed operations performance. With over 20 years of experience across automotive retail, SaaS, and digital marketing, Jesse has built a reputation as a trusted advisor to executive teams, helping organizations turn data into actionable strategy and measurable profit.
Throughout his career, Jesse has consistently been a top-performing sales leader, driving multi-million dollar revenue growth and building long-term partnerships with enterprise dealer groups across the country. His expertise spans digital marketing, customer data platforms, AI-driven messaging, and full-funnel demand generation—from acquisition to retention.
Jesse is known for his ability to simplify complex challenges, align teams around clear strategy, and deliver results that are proven at the dealership level. He is a frequent speaker at industry events and brings a practical, results-driven perspective on how dealers can maximize marketing ROI and compete in an increasingly data-driven landscape.
Stop Over-Discounting: How Intelligent Service Offers Drive Retention and Protect Margin
Generic service campaigns are easy to launch — but harder to defend when marketing leaders need to prove moved the needle incrementally for their busi
…Generic service campaigns are easy to launch — but harder to defend when marketing leaders need to prove moved the needle incrementally for their business. Understanding what levers influenced return behavior is the key to unlocking consistent, relia
…Generic service campaigns are easy to launch — but harder to defend when marketing leaders need to prove moved the needle incrementally for their business. Understanding what levers influenced return behavior is the key to unlocking consistent, reliable margin saving strategies.
This fireside chat will share how dealers are rethinking retention marketing through smarter customer segmentation, disciplined offer strategy, coordinated channel activ
…Generic service campaigns are easy to launch — but harder to defend when marketing leaders need to prove moved the needle incrementally for their business. Understanding what levers influenced return behavior is the key to unlocking consistent, reliable margin saving strategies.
This fireside chat will share how dealers are rethinking retention marketing through smarter customer segmentation, disciplined offer strategy, coordinated channel activation, and incrementality-based measurement. The conversation will explore how dealers can identify which customers need an incentive, avoid over-discounting those who would return anyway, and align campaigns to OEM retention goals without losing sight of marketing performance.
Attendees will walk away with visibility into insight and activation tools dealers can use now to build more accountable retention campaigns that connect audience strategy, offer governance, customer experience, and measurable growth.
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