Jade Terreberry
Senior Director of Strategic PlanningCox AutomotiveJade Terreberry is the Senior Director of Strategic Planning and host of the hit podcast For the Road Forward for Cox Automotive, with a focus on our Consumer Brands, Autotrader and Kelley Blue Book. She joined Cox Automotive in 2015, after truly growing up in the automotive industry. At her father’s dealership, she was answering the switchboard phone system at age 8, completing paperwork while in college and doing everything in between. With deep firsthand knowledge of the end-to-end dealership business and having spent much of her life and career working in the dealership and automotive industry, her focus is helping dealers solve the challenges of the business today and plan for the future.
Find the Deal in Every Deal: How OPVR (Omni-PVR) Arms Your Team to Drive Market Share & ROI
This actionable, forward‑thinking session challenges traditional performance thinking and introduce OPVR (Omni‑PVR)—a modern approach to profitability
…This actionable, forward‑thinking session challenges traditional performance thinking and introduce OPVR (Omni‑PVR)—a modern approach to profitability designed for today’s omnichannel dealership. OPVR expands the definition of success beyond the fron
…This actionable, forward‑thinking session challenges traditional performance thinking and introduce OPVR (Omni‑PVR)—a modern approach to profitability designed for today’s omnichannel dealership. OPVR expands the definition of success beyond the front-end gross of the transaction to include lifetime value of the trade vehicle, F&I, service retention, OEM incentives, customer lifetime value, and long‑term impact.
Attendees will learn why “thin
This actionable, forward‑thinking session challenges traditional performance thinking and introduce OPVR (Omni‑PVR)—a modern approach to profitability designed for today’s omnichannel dealership. OPVR expands the definition of success beyond the front-end gross of the transaction to include lifetime value of the trade vehicle, F&I, service retention, OEM incentives, customer lifetime value, and long‑term impact.
Attendees will learn why “thin” deals are not always bad deals and how small shifts across multiple areas can quietly drive meaningful gains in total ROI. Rather than focusing on replacing systems or chasing silver bullets, this session centers on how dealership leaders begin making different decisions when a successful acquisition is defined more broadly as total dealership ROI on a deal—using the data, tools, and teams they already have.
Designed for leaders navigating margin pressure and increased complexity, this session offers a clearer, more complete way to evaluate performance, align teams, and uncover opportunities competitors often miss—because there really is a deal in every deal.
Key Takeaways:
- Identify where hidden value exists within everyday deals by recognizing how lifetime value of the trade vehicle, F&I, service opportunities, OEM incentives, and customer lifetime value contribute to total ROI—even when the front of the deal appears thin
- Reframe how dealership profitability is defined and evaluated by understanding why traditional PVR alone fails to reflect true performance and how OPVR (Omni‑PVR) expands value across the vehicle, the customer, and the dealership
- Apply a more strategic lens to dealership decision‑making by using OPVR (Omni‑PVR) to evaluate priorities, assess risk, and make more consistent, confident decisions in a complex, margin‑pressured environment
