5/11/2022 10:00 – 10:50 AM

Room: 123


Erin Zaborac

Director of Sales Enablement


Before joining Sincro, Erin Zaborac grew up working in dealerships in Washington state. She took a summer job at the age of 15 as a File Clerk and never left the industry. Over the years she worked as a Service Writer, Internet Parts Manager, F&I, and finally found her passion through Internet sales and Marketing, managing the operations for a 5-store group. Through building a BDC from scratch and working to build one of the first websites in the area, Erin’s team accounted for 25% of the dealer group’s sales.

Erin joined Sincro in 2010, working on the Digital Marketing Consulting team before moving to her current role as the Senior Manager for Sales Enablement. She loves working with dealers to help them improve processes and techniques helping them to sell more cars.

Digital Dealer