Erin Zaborac
Director of MarketingDealerOnErin Zaborac has spent 30 years in the automotive industry, starting as a File Clerk in high school and working her way through roles in service, parts, F&I, sales, and marketing. She found her passion in all things digital, leading operations for a five-store dealer group before joining Cobalt in 2010. There, she helped Nissan dealers optimize digital marketing before moving into leadership and education-focused roles. Now Director of Marketing at DealerOn, Erin leads industry webinars to help dealers improve processes. Outside of work, she loves spending time with her 14-year-old daughter and twin 9-year-old boys.
AI Discoverability: Tech Gets You Found, Content Gets You Chosen
AI search is evolving at a pace that makes even the latest insights feel outdated almost overnight. The good news? The fundamentals behind AI discover
…AI search is evolving at a pace that makes even the latest insights feel outdated almost overnight. The good news? The fundamentals behind AI discoverability are far more stable than the headlines suggest.
This session focuses on what actually drives
…AI search is evolving at a pace that makes even the latest insights feel outdated almost overnight. The good news? The fundamentals behind AI discoverability are far more stable than the headlines suggest.
This session focuses on what actually drives visibility: the combination of your website’s technical foundation and your dealership’s content strategy. Getting both right is what determines how - and if - your dealership shows up across AI-powe
…AI search is evolving at a pace that makes even the latest insights feel outdated almost overnight. The good news? The fundamentals behind AI discoverability are far more stable than the headlines suggest.
This session focuses on what actually drives visibility: the combination of your website’s technical foundation and your dealership’s content strategy. Getting both right is what determines how - and if - your dealership shows up across AI-powered search experiences.
This session breaks down how to evaluate your current AI visibility, identify real opportunities, and avoid chasing every new acronym or trend. You’ll leave with a clear, practical framework for navigating AI search as it evolves, and the right questions to ask to make sure your strategy (and your partners) are keeping up.
Key Takeaways:
- Evaluate current AI visibility trends and uncover opportunities using a practical framework to identify gaps, strengths, and areas for improvement
- Understand the key drivers of AI discoverability by identifying the roles of the website technology and content strategy as the two arms influencing how dealers appear in AI-powered search results
- Develop a strategic approach to AI search with actionable tips to adapt to ongoing changes without chasing short-term trends
