As CEO of sMedia, Erin Richmond is a leading voice in automotive retail innovation, dedicated to helping dealers navigate the complex intersection of technology and operations. Since taking the helm in early 2024, she has focused on bringing radical transparency to dealership marketing. Erin is known for her “practical optimism” and her ability to help dealers simplify their vendor stacks, reduce wasted spend, and refocus on the metrics that actually drive inventory turn. She is a passionate advocate for dealer education and building resilient, data-driven businesses that prioritize floor plan efficiency and measurable profitability.
