Brian Garofola is the Chief Technology Officer of Vibes, the only US-based Tier 1 direct-connect messaging aggregator and a recognized Gartner Leader in mobile engagement. At Vibes, Brian leads all Product, Engineering, IT, and Security initiatives, overseeing a platform that delivers billions of mobile experiences per month for brands including Ford, Allstate, Ralph Lauren, Chipotle, and Discover, consistently generating 300 to 400% higher ROI than traditional channels.
Before joining Vibes, Brian spent over a decade at CDK Global, the technology backbone of automotive retail worldwide, where he rose from Software Engineer to Vice President of Engineering. In that role, he was responsible for the platform engineering that powers end-to-end automotive commerce across dealerships nationwide. His combination of deep automotive industry expertise and leadership at the frontier of mobile technology makes him one of a very small number of people who can speak to both the technical architecture of RCS and the specific operational realities of automotive retail.
Brian is a recognized leader in platform strategy, cloud-native architecture, agile product development, and business transformation. He writes on technology and engineering leadership and is an active voice in both the mobile technology and automotive technology communities.
