Anu Roberts
Senior Director of Product Marketing, Modern RetailCDKAnu leads automotive retail marketing strategies for CDK Modern Retail and Network & Communication Services. As Senior Director of Product Marketing, she oversees Digital Retail, CRM and F&I, helping businesses solve issues, address customer hurts, and drive profits by leveraging technology and data to drive decisions.
Steeped in retail automotive product development knowledge, customer experience, go-to-market strategies and market insights, Anu brings a fresh perspective of how modern, secure and intelligent software can provide a seamless experience in a more agile environment, providing auto retailers with competitive solutions to deliver the best service.
Anu has held leadership roles in marketing and sales throughout her career, helping companies grow market share. Prior to CDK, Anu served as regional sales director of Global Markets Advanced Enterprise Solutions for AT&T and was business principal and agent for Roberts & Roberts Insurance in Portland, Ore.
Anu is a seasoned industry guest speaker, including J.D. Power Auto Forum New York, Women of Silicon Valley and Modern Retail Conference. Anu is a graduate of Oregon State University, earning her Bachelor of Arts degree.
AI + Authenticity: How Dealers are Balancing Intelligence with the Human Advantage AI should reduce friction—not remove the human element
AI is changing the way dealerships engage customers, but automation alone does not create better experiences. In today’s Front Office, the winning app
…AI is changing the way dealerships engage customers, but automation alone does not create better experiences. In today’s Front Office, the winning approach is using AI to remove friction, speed up response times, and support consistency—while keeping
…AI is changing the way dealerships engage customers, but automation alone does not create better experiences. In today’s Front Office, the winning approach is using AI to remove friction, speed up response times, and support consistency—while keeping people at the center of the buying journey. This session will explore where AI adds value, where human connection matters most, and how personalized video helps bridge the gap by making outreach fast
…AI is changing the way dealerships engage customers, but automation alone does not create better experiences. In today’s Front Office, the winning approach is using AI to remove friction, speed up response times, and support consistency—while keeping people at the center of the buying journey. This session will explore where AI adds value, where human connection matters most, and how personalized video helps bridge the gap by making outreach faster, more relevant, and more trustworthy.
- Understand how AI is reshaping Front Office engagement—and where it adds the most value
Attendees will be able to identify key use cases for AI in dealership workflows, including where it drives efficiency, speed, and consistency without compromising the customer experience. - Differentiate when to rely on automation vs. human interaction in the buying journey
Attendees will gain a practical framework to determine which moments in the customer journey require a personal touch to build trust and drive conversion.
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Apply personalized video strategies within CRM workflows to improve engagement and close rates
Attendees will learn how embedded video enables sales teams to deliver faster, more authentic communication—resulting in stronger relationships, more appointments, and increased sales opportunities.
