Adapting to Gen Z on your dealership’s service drive isn’t about completely reinventing the process – it’s about removing friction, increasing transparency, and communicating in ways that match their expectations. This session explores the practical shifts that service departments must make to align with Gen Z values of convenience, authenticity, and personalization. Attendees will learn how to streamline processes, leverage digital tools, and build trust. The session highlights how these changes strengthen retention, accelerate approvals, and elevate CSI scores.
Key Takeaways:
- Explore transparency-driven communication techniques that build trust with Gen Z customers
- Learn how to equip service advisors with modern digital-tool skills
- Identify ways to streamline the service experience by increasing convenience and speed
