Orphan Owners = Proven BuyersOrphan Owner: Customers whose salesperson has moved on. This also includes customers whose salesperson is still there,...
Is It Really Worth the Effort To Work With Orphan Owners?
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Dissecting Two Different Types Of Used Vehicle Retailers
In my conversations and travels, I encounter two different types of dealers. The first group often struggles with aged units in their used vehicle...
5 Marketing Metrics to Rule Them All
Big data. Two words you’ve been hearing a lot lately. What does it mean to a dealer? Complexity, confusion and frustration. Case in point: You’re...
How to Recruit Talented Employees to Enhance Customer Service
How to recruit talented employees to enhance customer service, from Customer Think. Happy employees make for motivated people who want to deliver...
Create Successful Social Media Content in 4 Steps
Create successful social media content in 4 steps, according to Marketingland. When developing a content marketing strategy, one of the most crucial...
Interview with Len Stoler, Owner of the Len Stoler Automotive Group
For more than 40 years Len Stoler has been an automotive institution in Maryland. What began as a small Ford dealership in Owings Mill in 1968 has...
AFS Acceptance secures $20 million and Increases Credit Facility to $75 million
AFS Acceptance, LLC, a full-service auto finance company serving the subprime financing needs of franchise and independent car dealers, has secured...
Marketing Ideas for Selling Cars
Marketing ideas for selling cars from azcentral.com. The rise of the Internet has meant a shift in marketing cars. Now, customers walk through the...
iCar Dream Downsizes to Dashboards
According to Bloomberg, iCar dream downsizes to dashboards. By year end car buyers will be able to choose from several vehicles that incorporate...
MPi Launches New Website Introducing Refreshed Design and Enhanced Features for Auto Dealers
MPi, a leading provider of revenue and retention solutions for automotive dealership service departments, today announced the launch of a new web...