Time and time again, automotive customers seek out dealerships that offer the best personalized customer service. Attention to customers' individual...
How to Effectively and Easily Connect with Each Customer and Online Lead
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Motivating Prospective Successors
Many of you have kids in high school, college or who have just entered the workforce. As you see them grow and mature, you have dreams of them...
Sell Again Those You Just Sold
The basic assumption today is that a buyer won’t be back into the market for perhaps eight to ten years. All the statistics tell us this – owners...
Wantalease.com Launches to Help Dealers Connect with Car Lease Shoppers
A new online marketplace at www.WantALease.com has launched with the promise of helping car dealers connect and engage with car lease shoppers...
Marketing Like You Mean It
Marketing like you mean it, from Search Auto Parts. I know it is difficult with every snake-oil salesman on the North American continent and even...
Michelin Recalling 1.3 Million Tires Used in Larger Vehicles
Michelin is recalling 1.3 million tires used in larger vehicles, according to The Detroit News. Michelin North America Inc. said Saturday it is...
Weekly NHTSA Recalls
NHTSA Campaign ID Number: 13V531 Manufacturer: Spartan Motors, Inc. Make / Model Years: SPARTAN / 2013-2014 Subject: Steering Linkage Castle Nuts...
You Don’t Need F&I Training!
"Drown me! Roast me! Hang me! Do whatever you please," said Brer Rabbit. "Only please, Brer Fox, please don't throw me into the briar patch." – From...
Are Buyers Liars?
As long as I have been in the car business, I’ve heard Salespeople and Managers jokingly use the cliché “Buyer’s are liars.” When I ask them when...
Pre-owned is Finally Getting it’s Own Identity in 2014
Well, we are going into another whole era. That is “the battle of pre-owned, more so than new”. The reason for the competition becoming greater in...