In today’s Internet driven auto shopping environment and in the future, a dealership’s online sales and marketing strategies will need to constantly...
Trading-In on the Success of Digital Retailing
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Get More Value From Your Website by Optimizing Your Lead Gen Tools
There are quite a few dealer website plug-ins designed to generate leads, but on many websites, how they are implemented, hampers the power of these...
What is Your Higher Purpose, Your Noble Mission?
Your service department exists for the primary purpose of making money. The way you accomplish this is: By selling preventive maintenance so...
CFPB Warns on Credit Reporting
CFPB warns on credit reporting, according to Used Car News. The Consumer Financial Protection Bureau put on notice companies that supply information...
Manheim Continues Investment in Operations to Improve Customer Experience
To reinforce its commitment to make it easier for customers to conduct business while preparing for future growth, Manheim invested more than $26...
Dealer Concepts Adds Full DMS Integration to its Loyalty Program
Dealer Concepts, a leader in providing innovative customer retention and marketing programs, today announced that its Loyalty Rewards® program now...
Infographic: Tips for Effective Tweeting
Tips for effective Tweeting from Ragan.com. If you're a regular Twitter user, you probably think you know what a good tweet looks like. A good tweet...
Interview with Tom DeFelice, Owner of Circle BMW
In 1980, Tom DeFelice bought a small BMW franchise in New Jersey that had sold 25 vehicles the year before. With 2 employees, 12 parts bins and 1...
Buyer Beware of SEO Packages
Buyer beware of SEO packages, according to Search Engine Watch. All too often, I have new clients share the "strategy" their previous SEO...
Ahead of the Bell: August Auto Sales
Ahead of the bell: August auto sales, from Yahoo Finance. U.S. auto sales were so strong in August that it may have been the best month since May of...