From Search Engine Watch: Which 2014 Super Bowl commercials won the YouTube ad blitz? We won't know which 2014 Super Bowl commercials won the...
Which 2014 Super Bowl Commercials Won the YouTube Ad Blitz?
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Be Prepared: 4 Ways to Outthink Your Competitors
4 ways to outthink your competitors, according to Entrepreneur. In The Art of War, Sun Tzu wrote that "It’s more important to outthink your enemy...
6 Do’s & Don’ts of Dynamic Inventory Campaigns
It’s a question I’m hearing from dealers on a regular basis: “What are the pros and cons of inventory-based search marketing campaigns?” After all,...
How to Handle a Prenup in the Family Business – “We Are Not Making Hamburgers”
Prenuptial agreements, often times, is a topic of discussion that arises from the diverse nature of succession planning when addressing the variety...
Is it Decision Time, Teaching Time, or Leadership Time?
A lot of my clients tell me the “process” that they went through to make a decision to hire a consultant. Most of the stories are embedded with much...
The 4 Rules to Sales Success
Having been a Sales and Management Consultant in the auto business now for nearly three decades, I have had the great privilege of meeting some of...
Survey Says… Surveys are a Valuable Automotive Marketing Tool!
Most automotive dealerships and businesses are currently doing some form of marketing. You may be sending out email newsletters, notifying your...
Selling with Confidence!
Selling is a transfer of emotion. If your advisors are knowledgeable, confident, and passionate about the services they are offering, then vehicle...
Interview with Dominic Papa, Owner of Papa’s Automotive Group
For 66 years, Papa’s dealerships have been a mainstay in Connecticut. Adding Dodge and Jeep in 1967, and then Chrysler in 1988, Papa’s has become...
Four Operational Challenges for Dealers To Address In 2014
If I were to offer a two-word outlook for the coming year it would be, “cautiously optimistic.” Don’t get me wrong. I think 2014 will be a strong...