Dreams of a more streamlined car-buying process, with technology as facilitator, from The New York Times. For generations, the auto dealer has been...
Dreams of a More Streamlined Car-Buying Process, With Technology as Facilitator
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Battle for the car: will Google, Apple or Microsoft dominate?
From The Guardian: Battle for the car - will Google, Apple or Microsoft dominate? The battle for the car between Apple, Google and Microsoft has...
8 Vehicles That Force People to Take Sides
8 vehicles that force people to take sides, according to Wall St. Cheat Sheet. This should come as little to no surprise to, well, anybody, but...
The Secret Facebook Recipe
Learn Three Key Ingredients to Driving Low-Cost, High Quality Facebook Traffic to Your Dealer Website One of the problems Internet marketing...
Making Your Site Their Preferred Shopping Destination
How to Get More VDPs From Your Site and Eliminate Third-Party Site Costs What’s the best way to tell if your website is pulling its weight? One very...
Innovate Your Dealership: Attract New Customers
Car sales are up, but only slightly. According to International Business Times, Chrysler and Nissan sales are up 11 and 15.8 percent respectively,...
Changing Consumer Behaviors in 2014 and Beyond
Buying Trends to Know & Adapt to for Greater Sales It may be a “chicken and egg” dilemma -- is the Internet changing the way people shop for...
Keeping Your Privates Private
Protecting Your Dealership and Yourself As we dealers use the latest tracking software to better target our customers’ habits and preferences, we’re...
Socially Acceptable – Why You Do Want to Sell to Your Fans and Followers and How to Do It!
“The only constant is change.” Heraclitus, Greek philosopher (535 BC - 475 BC). And with social media, nothing could be more true. So when Digital...
Leadership is Influence
Learning to Connect With Your Team and Your Customers for Higher Sales, Better CSI and Lower Employee Turnover Leadership is Influence. Simply put,...