“The customer knows in the first 60 seconds if you are trying to help them, or help yourself. The remainder of your time with them is directly...
Who is Serving Who?
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Buyer Budget Rescue is Goodwill Karma for Car Dealers
Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create by helping customers to: Pay off their...
NEW CAR INVENTORY MANAGEMENT TOOLS TO BE LAUNCHED AT NADA 2014
New Car IQ™ (www.newcariq.com), the automotive industry’s first new car inventory management system, will be officially unveiled at the 2014...
What Really Makes A Customer Defensive
Having been in the car business for over thirty years, I have often been amazed at how some things just don’t make sense. For instance, most...
Our focus is on Pre-Owned Net profit in 2014
Well troops, if we’ve ever had a real opportunity to capitalize on market share and improving volume and profitability in our stores, it is going to...
Tackling the Car Business’ Digital Frontier
How Interactive 360 provides dealers a boutique “all-in-one” digital solution with guaranteed results This story starts out like that of many...
Interview with Forrest McConnell III, the 2014 National Automobile Dealers Association Chairman
Forrest McConnell III is the 2014 National Automobile Dealers Association Chairman succeeding David Westcott. Forrest enters the role this year at a...
Stretching Your Dollars: Three Ways to Get More Leads Out of Your Existing Budget with Search Engine Marketing
In the last year automotive advertising spend in television and radio have decreased by 17 and 15 percent respectively. On the contrary, online...
Online Marketing vs. Outdoor Advertising – What Should Your Dealership Choose?
Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various ways that an auto...
The Top 10 Vehicles That Moved Us in 2013
The top 10 vehicles that moved us in 2013, from the Los Angeles Times. Consumer confidence, job growth and low interest rates are fueling the...