Catch up with these 3 big waves in marketing to women, from Entrepreneur. Despite the fact that in the United States alone women make up 50 percent...
Catch Up With These 3 Big Waves in Marketing to Women
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Using Technology to Find Profit
Most technology companies are hungry for growth to increase their profitability. This growth can come from new products via innovation or new...
The Benefits and Challenges of Increased OEM Recalls
With GM’s latest recall bringing their year-to-date total up to 16 million vehicles, and then Ford announcing a recall affecting 1.4 million...
Dealers Need to Focus on Chat Metrics That Mean Something
How to get to the heart of actual chat performance and ROI Chat for dealer sites has been around for eight years, but current industry estimates are...
Insurance Company Loyalty… What Does it Mean?
If you asked ten people what loyalty means you would probably get ten different answers. Certainly many couples have a different interpretation of...
A Matter of Trust: Building the Dealer-Customer Relationship
Trust isn’t just the subject of a Billy Joel song; it is the essence of any successful relationship, and the dealer-customer relationship is no...
GM recalls 8.4M vehicles in 6 new campaigns
GM recalls 8.4M vehicles in 6 new campaigns, according to The Detroit News. General Motors Co.’s growing recall crisis ballooned Monday as the...
When-ing and Then-ing: A Common Succession Planning Pitfall
I recently agreed to be the wingman for Dr. Merlot who was calling on a succession planning prospect, Victor. Doc described this gentleman as a...
Who Should Pick the Car?
Logically, you might think it is almost crazy to ask, “Who should pick the car?” I am sure most salespeople or sales managers would quickly respond,...
Manheim and NIADA Salute Charitable Dealers
Manheim and the National Independent Automobile Dealers Association (NIADA) presented the fourth annual NIADA Manheim National Community Service...