Having been a dealer, operated dealerships, and for the last decade or so consulted dealers on OSHA, F&I, identity theft and other worker and...
Confounded Compliance!?
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Three Simple Tactics to Increase Customer Loyalty
Three simple tactics to increase customer loyalty, according to Marketing Profs. For years, my business approach was this: If you make something...
The 5 Secrets of Great Bosses
The 5 secrets of great bosses, according to Entrepreneur. When you think of your best boss ever, what did he or she do that created an inspiring...
Increasing ROI from Website Marketing
If it’s all about location, location, location in real estate, it’s all about leads, leads, leads for auto dealers. Not surprisingly, almost all are...
Four Proven Techniques to Increase Clicks & Conversions on Your Dealership’s Website
In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealership didn’t...
Digitally Engaging Your Target Customers
Most of us have had that dream where it is a day before graduation and you realize there is some class you have never been to and must pass top...
Private Buyers Lead Dealership Consolidation
Dealership buy/sell activity increased 60% in the first quarter of the year (see Chart 1). The increase is attributed to a rise in the number of...
Be Helpful: Build Trust Online & Sell More
If you're looking to promote your dealership on the Internet, you first need to establish trust. It's not enough to build a great website, optimize...
Ten “Simple” Ways to Make Your Dealership More Secure Against Hacks, Viruses, and Malware
For any business owner, keeping your dealership secure is vital. You need to do all you can to protect your records, marketing data, legal...
Do Your Customers Brag About You Behind Your Back?
I recently moved to Southern California from Florida, and one differentiating feature is the sheer amount of people. It’s very populated here. Not...