If you’re still stuck in “kill mode” -- blasting top-of-mind awareness ads on traditional media shotgun style, keeping up the barrage like you’re in...
The Good, the Bad and the Ugly – Using Analytics to Make Your Advertising Better
I have a friend that does friends’ tax returns... for free. It’s like Sudoku or a big crossword puzzle for him. And while I’m good at Words With...
First Cars Pulled from Sinkhole at Corvette Museum
First cars pulled from sinkhole at Corvette museum, according to The Detroit News. The recovery of eight classic cars swallowed by a huge sinkhole...
Trust Me: A Great Way to Build Customer Trust in Your Brand
This time, it's all about trust. Trust contributes to customer loyalty, but how do you get there? How do you effectively build customer trust in...
A Pig Can Win More than One Blue Ribbon
Now that may be a hell of a comparison but if you stop and analyze it, it could go with anything that you are investing in and showing for a return...
Stop the Trial Closes
In 2013, we saw the greatest increase in retail auto sales in the last six years. Industry researchers expect this year to follow in the same trend...
The Top 5 Apps to Assist with your Body Shop Marketing
The top 5 apps to assist with your body shop marketing, according to Stratosphere Studio. As an agency that specializes in marketing for the...
Using “Options” to Change your Service Sales Success
I recently read an article that explained how vehicle owners repair and maintenance habits change between 60,000 and 70,000 miles. The article...
At the Crossroads of Culture and Service Efficiency
Here are three important realities every service staff needs to embrace today: 1. Customers bring the same set of basic questions with them to the...
Lessons Learned from the Fast Lube Industry
You perform oil changes to make customers…so you can sell fuel and fluid maintenance services to make money! This is a profound business strategy...









