Turning Metrics Into Money: Know What Your Customer Knows Before They Come In Mobile technology has impacted every aspect of the consumer’s shopping...
Are You Smarter Than a 5th Gen. Phone?
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Build Customer Loyalty With Rewards and Other Tactics That Motivate
Build customer loyalty with rewards and other tactics that motivate, according to Marketing Profs. Remember S&H Green Stamps? Our mothers and...
Post Smarter: The Best Times to Use Social Platforms (Infographic)
The best times to use social platforms, from Entrepreneur. Almost every small business, 81 percent, is on social media, and 94 percent of them use...
8 Steps to Fix your Online Reputation
8 steps to fix your online reputation, according to Ragan.com. Sean McGinnis recently wrote an interesting post about online reputation and how he...
Factors Affecting Blue Sky Multiples
Today’s buy/sell market is robust and dealership values are very strong. This chart is based on the Kerrigan Advisors franchise values in the...
The Menace of the Service Department – Collections
Most franchised dealers are not in the business of debt collection; but it is an occupational hazard. Without a buy here pay here lot or a related...
Making the Conquest: Identifying and Converting Receptive Car Owners
As the Greek philosopher Heraclitus famously stated, “No one ever steps in the same river twice, for it's not the same river and he's not the same...
3 Indicators To Make Market-Smart Used Vehicle Pricing Decisions
At a recent dealer group presentation, a used vehicle manager asked me an astute question: “Dale, how can you tell when a used vehicle may need a...
The Nuts and Bolts of the Auto Dealer Bond Claim Process
If you are a licensed auto dealer, you’ve surely dealt with obtaining a surety bond as a requirement for your license. Hopefully you haven’t dealt...
Embracing Discomfort in the Sales Process
When it comes to sales, embracing the uncomfortable aspects of the process is key. Top performers know this, and that is why they shine. Sales...