Hint -- Stop Looking to Your Website! Even with all the bright lights and pony rides focusing on digital marketing, more dealers and managers are...
What’s the Secret to 100% Customer Retention?
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Body Shop Marketing & the Anatomy of a Good Blog
Body shop marketing & the anatomy of a good blog, from Stratosphere Studio. When you’ve been writing blogs for your collision repair shop for a...
Are Your Service Advisors Order Takers or Order Makers?
The primary responsibility of a service advisor is to sell service. According to my good friend Robert Atwood of NADA University, your advisors are...
Unpaid Incentives: What You Don’t Know Is Hurting You
Correct These “Easy to Make” Mistakes for Easy Money An unusual “phenomenon” seems to be rearing its ugly head again – large overage balances on...
The Cure for Succession Conflict: Hamburgers, Marshmallows, Collaboration
Succession planning is about making sure that you have a collaborative culture in two places -- your family and your business. So what do hamburgers...
Auto Marketing in the Age of the Millennials
As the millennial generation ages into higher-paying jobs, its buying power continues to increase. Understandably, the automotive industry has been...
Two Ways To Find The “Sweet Spot” For Your Inventory Turn Rate
You might call it an annual rite—just as the tulips start to bloom I hear from dealers excited about the start of the spring selling season. This...
Where Can You Find Sales Leadership? In the Mirror.
When it comes to being a sales manager in the automotive industry, there are three things we have to keep foremost in our minds. One -- get up! If...
What to Know Before You Repo: Answer These Questions First
As counsel for franchised and independent dealers across the U.S., I regularly get calls from clients about a bank “kicking back” a contract to the...
Top Insurance Policy Mistakes That Cost You Big Time
Is the insurance policy sitting on your desk correct? Are the I’s dotted and T’s crossed? Did all the changes you negotiated and corrections you...