6 reasons to make your business human on social media, according to Entrepreneur. Good content is created for people first, search engines second,...
6 Reasons to Make Your Business Human on Social Media
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Technology Gone Wrong
Many dealers write off thousands of dollars in sublet repairs each year. The process might be simple; a customer's car gets towed in and the driver...
Don’t Knock Yourself Out – Why Multiple Websites Are a Dealer’s Digital TKO
Question: Which website do you think is better? Answer: It doesn’t matter what you think! No offense intended, but the only thing that matters when...
Meet Your New Boss
This Monday morning, for everyone in the dealership -- from the make-ready department to the dealer principal -- a new boss is in charge. Actually,...
Don’t Let Your F&I Department’s Blown Fuses Blow Your Profits
My friend’s older home pops circuits whenever too many appliances are drawing amperage together at one time. Plug in the toaster and the wife’s hair...
Young People See Auto Industry as a Limited, Unlikely Option
Young people see auto industry as limited, unlikely option, according to Detroit Free Press. Michigan’s signature automotive industry has an image...
Google’s Driverless Car is Good News for Bad Drivers
Google's driverless car is good news for bad drivers, according to CNBC. Look past the fact Google's new prototype car doesn't have a steering wheel...
4 Steps to Maximize Local Search Success
4 steps to maximize local search success, according to Search Engine Watch. While spot-on accurate and a good reminder, it only tells a quarter of...
Distracted Drivers – Why isn’t cell phone use accurately reported?
It is estimated that of the total fatal car crashes using cell phones in 2011, only 52% were properly coded in the national database as involving...
The Next Up Moves Into Finance and Service Departments
The Next Up, a retail sales process (RSP) proven to improve dealership sales, today announced the extension of The Next Up web-based system to...