I am really enjoying being back on the 20 group speaking circuit. Some of these groups I spoke to 20 years ago and recently it has really opened my...
Selling in Our Own Comfort Zone
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Ways to Minimize a Seasonal Slump in Your Used Vehicle Department
As the fall season is firmly upon us, I see three potentially problematic trends for dealers in used vehicles. First, inventory levels are climbing....
MaritzCX Redefines the Business of Customer Experience, Seizes Global Technology Lead
Maritz Holdings Inc. (MHI) and Allegiance Software, Inc. (Allegiance) today announced the intent to create a new independent company, MaritzCX™,...
7 Video Marketing Tips for Progressive Dealers
Use video to help new customers visualize themselves driving away in one of your vehicles. Internet videos are all the rage. Most veteran marketers...
Service Marketing and Customer Feedback: 2 Simple Ways to Boost Loyalty
Keeping clients loyal is essential to maintaining a successful business. There are a lot of auto shops and dealerships out there, and every one of...
The Catch of a Lifetime
Say Goodbye to Short-Term Success with Shoppers It was the early 1980s. My grandmother wanted a new car, and was dead set on a Volvo. Some of you...
Keys to Preparing Your Successor
Just as there are many roads that lead to Rome, there are many paths that can be taken when it comes to preparing your successor. Many Dealers...
Are You Maximizing Your Virtual Inventory Strategy?
With a continuous supply of trades from new-car sales, as well as off-lease vehicles coming back onto the dealer lots, inventory management has...
Building Consumer Trust in Service
One of the largest obstacles that dealership service departments face is consumer mistrust. Articles with titles like “10 Tips to Avoid Auto Repair...
Interview with Mike Good – General Manager of Street Toyota
Street Toyota is the top selling dealership in both new and used in the Amarillo, TX market. But it wasn’t always like that. More than 10 years ago,...