2015 Road for Digital Marketing Success, from Customer Think. Each year around this time I discuss a few things that I have seen in the automotive...
2015 Road for Digital Marketing Success
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Applying Digital Marketing Strategies to Capture the Hispanic Auto Buyer
The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many demographic and economic...
Eaton’s LED Solutions Help Georgia Auto Dealer Cut Energy Costs, Enhance Customer Experience
Pioneer Ford has seen a 61 percent drop in energy usage, better focus on design and color PEACHTREE CITY, Ga. - Power management company Eaton today...
Volvo Will Try to Reinvent Auto Marketing With New Strategy
Volvo Will Try to Reinvent Auto Marketing With New Strategy, from Advertising Age. SVP Marketing Alain Visser Says: Personalization Is In and...
Autoweek names Best of the Best/Car and Truck for 2015
Volkswagen Golf GTI and GMC Canyon signal a strong year for design, performance and value DETROIT, MI, Dec. 16, 2014—Today, Autoweek named the...
Biggest Misperception When Shopping for an End-of-Year Car Lease: Outgoing Model Year Is Cheaper
Swapalease.com Offers Several Tips for Consumers Hunting End-Of-Year Lease Deals CINCINNATI, OHIO (December 15, 2014) – Conventional wisdom among...
Dealers Move Beyond Doughnuts
Dealers Move Beyond Doughnuts, from New York Times. Corrie Watson and her twin brother, Will Churchill, wanted a strategy to attract younger...
The Service Drive: Your Other Sales Floor!
Happy New Year! For those of you headed to the NADA Convention in San Francisco January 22-25, I will be leading a fixed ops workshop again this...
Dealership Insurance Outlook for 2015: Is That a Light at the End of the Tunnel?
It seems like almost every day I read another headline about improved insurer profits, increased insurance and reinsurance capacity, and record...
The Road Less Travelled
The Road Less Travelled has always been my favorite corporate pathway in the automotive industry. The road less traveled is not cluttered, it’s not...