The Fletcher Jones Automotive Group opened its long-awaited Mercedes Benz store in Temecula, CA on April 18, 2014. It joins the group’s other 16...
Interview with Garth Blumenthal – GM of Fletcher Jones Motor Cars
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9 Advanced – and Ethical – Techniques for Spying on Your Competitors Online
9 advanced and ethical techniques for spying on your competitors online, according to Entrepreneur. Want to spy on your competitors? The information...
Momentum… and an Off-the-Wall Idea that Might Make you Money
lab·y·rinth ˈlab(ə)ˌrinTH/ noun 1. a complicated irregular network of passages or paths in which it is difficult to find one's way; a maze. It’s...
Customer Profiling in the Digital Age
Recent technological innovations in data collection and customer feedback have been a boon to automotive dealers, providing them with a treasure...
No Matter What You’re Selling, This Strategy Should Do the Trick
No matter what you're selling, this strategy should do the trick, according to Entrepreneur. There are no shortage of instructional sales books. In...
Modern Nissan of Lake Norman: Jumps to the #3 Spot for Nissan Sales in North Carolina
Jumping to the #3 spot in a two-year period – how did they do it? “We implemented a two-part strategy that focused on gaining sales from our...
Help Customers Crossover
According to IHS Automotive, the demand for small crossover vehicles is outpacing sedan sales. As more motorists seek to move into crossover models,...
Using Consumer Complaints to Your Advantage
It’s inevitable at every dealership, customers will complain about something. The complaints may be formal lawsuits or informal discussions between...
Just Like Sports – You Won’t Win Many Games If You Don’t Know Where To Focus
Most people skip the most critical step of reaching goals. Assume we’re talking about unit goals. Before you can even think about setting realistic...
Digitally Disconnected to Digitally Driven Dealerships
Let’s look at a dealership which buys data from different sources, utilizes it to profile targets, and then moves ahead to design, develop and...