In the coming years, your youngest customers might become your best…if they’re not already there. According to a recent analysis by the Power...
Are You Targeting Your Best Customers?
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Show your Customers Around Your Virtual Showroom
Everyone is bombarded with study results including those of us in the auto industry. If you look hard enough, you can find data to support almost...
Precise & powerful – the secrets behind selling on social
10,000 likes mean nothing if your sales floor is empty. Does that mean social media is pointless? Does it deem it worthy of cutting from your...
Are Your Email Campaigns Responsive?
We all have smartphone pet peeves. My top annoyances are: group text messages, people that blindly walk while looking down at their phones, and...
Supercharge Your Strategy with Multi-Channel Marketing
In today’s automotive landscape, reaching the right audience with the right message is critical. Customers are using more research touchpoints to...
Expanding Your PPC Territory with Ad Extensions
Ad extensions in both Google AdWords and Bing Ads are a great way to take up additional real estate on a search results page (SERP), convey more...
Direct Mail and the Digital Age
It might be one of the oldest marketing methods in the book, but the humble direct mail piece might be ready to make a serious comeback. Our...
Technology Improves Safety Culture
KPA has implemented systematic environmental and safety programs at over 4,000 worksites across the country. To provide greater insight into the...
What you need to know about how online research puts car shoppers in control
What you need to know about how online research puts car shoppers in control, from Santander Consumer USA. Ah, the good old days. A bygone era when...
Measuring and Managing Customer Profitability
Measuring and Managing Customer Profitability, from Customer Think. The only value a company will ever create for its shareholders and owners is the...