Talking with customers and prospects on the phone at a service center can sometimes wield some difficult situations - your service staff knows...
I’m Ron Burgundy? 4 Ways to Avoid the Phone Script Trap
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This Is Beautiful and You’re Messing It All Up
“The Internet killed my gross profit.” “The Internet made it so competitive we have to give away cars.” “The Internet lets every idiot in the world...
Social Media Marketing Is Harder Than It Looks: 5 Tips to Ease Your Pain
Do you find that your social media marketing isn’t returning the love you’ve been giving it? You’re not alone. Social media has become much more...
ADVERTISING: The Power of Social Trust!
‘Word of mouth’ has always been the most effective form of advertising, not only in the automobile business, but in virtually every category. Social...
5 Ways to Win with Today’s Digitally Savvy Service Shopper
In the time it takes to read this article, a service customer will research, evaluate and select a provider for their next vehicle repair. Chances...
Website Analytics is Quickly Becoming Obsolete – Part 4
Starting with Part One and through Part Three we have examined changing technology, design advancements and marketing strategies that are making...
Getting Something Done Well – Try It Sometime (If You Can) – Part 1
While doing some light reading in a recent issue of the Harvard Business Review, I discovered an interesting article titled “Why Strategy Execution...
Opportunity Costs of Ignoring Your Bottom Line
1. Introduction There are many competing initiatives that leadership faces in the business world every single day. The recent NADA show in San...
The Truth about Decline
Most managers don’t realize their organization is in decline until results hit the skids. Then they react, or overreact, as they scramble to get...
Family Feuds and Business Turf Wars: How Do They Start? How Do They End?
A lot of people lose sleep over a great divide where two or more people have chosen sides. It happens wherever there are people. It could be among...