Customer Equity is an essential metric in determining the value of a business. So what is it, and how is it determined? Customer Equity Customer...
Customer Equity: The Predictor of Long-Term Success
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Weekend thought starter: What selling kayaks and cars have in common
Weekend thought starter: What selling kayaks and cars have in common, from Dealertrack. I bought a kayak today. I didn’t intend to at the start of...
How to Make Your Digital Dealership Inviting for Non-English Speakers
How to Make Your Digital Dealership Inviting for Non-English Speakers, from activEngage. American online communication predominantly uses text in...
Fixed Operations: The Auto Industry’s Missed Marketing Opportunity
In my session, “Fixed Operations: The Auto Industry’s Missed Marketing Opportunity,” Iwill explain why a dedicated digital marketing effort around...
Porsche Cars North America Inc. Signs Agreement with Cox Automotive for Vehicle Portfolio Solution
ATLANTA - As a company committed to innovation, quality and improving how they manage their vehicle portfolio, Porsche Cars North America, Inc....
Automotive Trends in Safety and Comfort Repairs
Automotive Trends in Safety and Comfort Repairs, from Dick & Rick's Auto Interiors. We are going through many dramatic changes in the automotive...
DealerRater, J.D. Power Examine Service’s Connection to Sales
DealerRater, J.D. Power Examine Service’s Connection to Sales, from F&I Showroom. WESTLAKE VILLAGE, Calif. — Dealers wanting to boost vehicles...
April is National Car Care Month: Time to tell customers to spring for vehicle maintenance
April is National Car Care Month: Time to tell customers to spring for vehicle maintenance, from Motor Age. Spring is here and it is time to...
Unleashed Software-as-a-Service Extends QuickBooks Online with Comprehensive, Online Inventory Management
Unleashed Software-as-a-Service Extends QuickBooks Online with Comprehensive, Online Inventory Management, from Business Wire. SAN...
eBay: Have Buyers, Need More Dealer Inventory
eBay: Have Buyers, Need More Dealer Inventory, from WardsAuto. eBay Motors is among companies at the forefront of the change in how automobiles are...