What has a Better Return on Your Investment: Training or Advertising?, from NCM Institute. If you ask a dealer how much their monthly advertising...
What has a Better Return on Your Investment: Training or Advertising?
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Eliminate Objections with Your Exclusive Benefits
The root cause of new vehicle buying objections is the belief that shoppers can buy the same package of benefits from another dealer, possibly for...
Don’t Make This Huge Mistake with Your Facebook Ads Strategy
When you venture out into the world of Facebook advertising, are you focused on the right strategy? Even if you’re an ace at analyzing and you’re...
5 Gears Transforms The Auto Repair Shop Waiting Room into Bistro Style Reception Lounge
5 Gears Transforms The Auto Repair Shop Waiting Room into Bistro Style Reception Lounge, from PR Newswire. MARKHAM, ON, April 30, 2015 /CNW/ - Prime...
The Primary Concern
The Primary Concern, from Fixed Performance. I find it interesting that many dealerships blast a client with high-pressure sales tactics on...
Harnessing Big Data to Predict Demand Across the Supply Chain
Harnessing Big Data to Predict Demand Across the Supply Chain, from Auto Service World. The automotive aftermarket is spending a lot of money to...
Top 5 tactics to create successful fixed ops employees
Top 5 tactics to create successful fixed ops employees, from Dealertrack. From adding service bays and express lanes to extending hours, many...
Starting a Service BDC? Do these two thing right now.
Starting a Service BDC? Do these two thing right now., from 9 Clouds Automotive Marketing. In my previous blog “If you ain’t first, you’re last,” I...
An Exclusive Dealer Magazine Interview with Mark Wilde
Today, Mark Wilde is continuing the legacy his father, the late Harold Wilde, began in 1945, with a used car dealership in Muskegon, MI. The Wilde...
Fisker Launches New Customer Support Program
Fisker Launches New Customer Support Program, from GT Spirit. As part of its resurrection, Fisker Automotive has just announced a customer support...