Today's shoppers are online before they are in your store, especially when it comes to shopping for a vehicle. One of the first things they do...
How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation
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How’s Your Site Post-Mobilegeddon?
It is safe to assume that by now we have all heard that Google rolled out a “mobile-friendly update”(1) on April, 21 2014. It is important to...
Don’t Let Mismatched Socks Get in the Way of Understanding Data and Today’s Car Buyer
I had the pleasure of attending the Digital Summit 2015 at Google’s headquarters this spring. The event was sponsored by Haystak and it provided...
Facebook Instant Articles: What’s In It For Advertisers?
Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers. Earlier this...
The Future of Automotive Marketing is Open Data
None of us is as smart as all of us. When it comes to digital marketing, nothing could be more true. The more information you have about a customer,...
Data-Driven Marketing Drives Profit and a Better Customer Experience
In the past few months I’ve had the opportunity to speak with dozens of dealers at industry events, advisory panels, and on their showroom floors....
Increase Sales through Conquesting Consumers Motivated by Open Recalls
Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles...
Vboost “My Lead” Program for Auto Dealer Salespeople Turns more Cold Leads into Warm Bodies
HUNTINGTON BEACH, Calif., May 26, 2015 -- Vboost Inc., (www.vboost.com), today announced that, in response to high demand from auto dealers, the...
3 Ways Technology Drives Dealers to Succeed
I’ve worked with automotive manufacturers and dealers for more than 20 years, and the same challenges surface over and over again. Corporate teams...
Want to Be a Leader? 3 Simple Ways to Act Like One
Being a successful leader is about equal parts skill, intellect, inherent talent—and how you’re perceived. Here are a few simple ways you can adjust...