Education, simulation, and accountability! Let me just expand on this. If I want to train in golf, I don’t just watch golf on TV. While watching...
Education, Simulation, Accountability
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3 Strategies Using Incentives to Drive Auto Sales
We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways; Convincing people to take action by offering them...
Avoid Digital Marketing Mobilegeddon By Using Quality Content
If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon—the name the media gave Google’s recent...
Service Dilemmas: What Would You Do?
Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s...
60 Seconds to Gain a Service Customer
Do you have 60 seconds to gain a service customer? Let me restate that: Do you have a structured 60 seconds to gain this customer? Why the emphasis...
9 Best Practices for Recruiting and Retaining Technicians
For every 10 technicians retiring, only two are coming into the industry, according to John Paulik, senior vice president and general manager of Tri...
7 Critical Auto Repair Marketing Strategies
Some time ago I interviewed shop owners about the most critical marketing strategies for their shop. Here are their answers. I think you’ll find...
7 Ways Your Direct Mail Should Be Digital
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and...
Do you TRUST your 3rd Party Lead provider?
Dealers are always questioning the quality of 3rd Party Leads the Lead Providers they come from – OEM programs are NOT excluded. WE KNOW – we...
Think Like Your Customers: Their Most Influential Sources
Automotive shoppers, now more than ever, have a wealth of knowledge available at their fingertips. Where can a dealer place their offerings to find...