The used-car marketing side of the auto business is changing fast, and you can’t rely on old strategies. If you’re going to thrive, step it up and...
Used-Car Marketing: Four Modern Strategies
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How To Market On Facebook With Microblogs
It seems as if everything is getting smaller this days. Don't believe me? Look at a carton of ice cream. Bet you still thought you were getting a...
Do You Care?
One of the most important things about being successful is also one of the simplest. My belief is that developing a culture of care insures your...
Once The Recall Repair Is Done, What Are You Doing To Keep The Customer?
You made the commitment to capture more recall work. You’ve done your due diligence by notifying your customers. You’ve obtained lists of in-market...
Mobile Video Challenges Hold Back Advertisers
Mobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining to catch up with desktop...
Three Strategies to Help You Turn Up the Heat on Sales This Summer
New car sales are on pace to achieve 17,300,000 units by the end of 2015. This is due, in part, to pent-up demand from shoppers who were inclined to...
Plugging the Leaks in F&I
Unrealized opportunities for profit occur all too often in the F&I office. At the recent Industry Summit in Las Vegas, John Braganini,...
Superior Integrated Solutions Becomes Largest Single Integrator For Dealertrack Opentrack Platform
Superior Integrated Solutions (SIS), the industry’s leading integration provider for auto dealerships, today announced that that it has become the...
4 Reasons Why Video is Your Fiercest Weapon
Today, we can find social media participation in nearly every corner of the automotive industry; dealerships are active on Facebook, automakers are...
Dealership Solutions: 10 Things To Know After Hiring Millennials
There has been an abundant amount of buzz surrounding millennials the past several years. The media keeps releasing articles and reports, telling us...