Even before the National Highway Traffic Safety Administration expanded the Takata airbag inflator recall earlier this month, several of the large publicly traded dealer groups were encountering the
We all know the “neighborhood tire guys”. The local, independent service garages with an undeniable likeability. Usually family owned, extremely friendly, and free of corporate politics.
Service and parts represent $4.8 million in revenue for the average dealership. For every $1 of service revenue, the dealership adds an estimated $1 of profit to its bottom line
A survey of U.K. women drivers shows 96% want to see more females when they visit showrooms and vehicle-servicing facilities. At present, only 1% of vehicle technicians are female even as women
Seventy percent of cars displayed for sale online have missing or improperly described factory option information, says Ned Nielsen, chief executive officer of MonroneyLabels.com.
In the average retail establishment roughly 80% of monthly sales are made in the last two weeks of each month. Just over 60% of those sales are made in the last 7 days of the month. And it is not
What do you say when your customer announces, “Wait a minute, I can get this exact same car for $600 less at XYZ Motors. Why should I pay you guys more?!”
When you consider the amount of money and effort dealerships devote to advertising, it’s clear they recognize the importance of a strong consumer brand is critical for success.
Some reports say car dealers will cease to exist by 2025, while some believe the role is indispensable. I believe the answer to this question is “yes”, but…
Many businesses with limited advertising budgets spend their money on the wrong advertising, promotion and lead generation programs only to obtain poor results and frustrations for their efforts.