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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Increasing Customer Retention starts TODAY

Increasing Customer Retention starts TODAY

As a general manager or store director you are approached daily with the latest and greatest technique to attract more customers to your service department. Although this is a very necessary action to

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The Automotive Marketing Home Run

The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership.

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