Today, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky
5 Common Blogging Mistakes
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Compliance in Marketing: What You Need to Know
It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television. Then along came the Internet, which provided more opportunities to reach consumers
Complexities of Compliance
Even a small investment in compliance training now can save a dealer thousands in legal fees later. It’s no secret compliance is a hot topic in the auto-finance space.
Impending Used Car Flood Could Mean ‘These May Be the Good Old Days’
Fears about the effects of a flood of used cars in a market propped-up by PCPs could mean that we are currently living in “the good old days”, a financial analyst has suggested.
Used Cars Not Retaining as Much Value
A new study from Black Book, a new- and used-car valuation service, found that the value of 3-year-old cars is on the decline, thanks to more consumers trading in their autos to buy a new car.
5 Tips on Successful Email Marketing for Car Dealerships
Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication
Sales Meeting: Define or Design? Your Choice
Another typical day in the car business. One customer wouldn’t even get out of their car, while another wouldn’t demo the vehicle nor come inside. And the on…
Why Dealers Project Steady Prices Through July
While the latest Black Book Market Insights report showed relatively mild depreciation last week among the majority of car and truck segments,
Top 15 Service Advisor Myths
Myths are dangerous things. They are invented from misinformation and the unknown. For example, only a few thousand years ago it was generally believed that if you sailed too far out to sea,
Poll: Two-Thirds of US Would Struggle to Cover $1,000 Crisis
Two-thirds of Americans would have difficulty coming up with the money to cover a $1,000 emergency, according to an exclusive poll released Thursday, a signal that despite years of recovery from the