By now those of you that read my stuff regularly know that I’m a big fan of old cars, especially race cars, and the Amelia Island Concours is the...
Amelia Island 2015: There has to be some FUN in this business!
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Upcoming Webinar: Discover Four Ways to Win Shoppers in the Age of Transparency
Today’s car shoppers have unprecedented access to information to support their car buying process. The availability of data and information across...
Dealer magazine Exclusive Interview with Bill Feinstein from Planet Honda
Planet Honda is one of the biggest dealerships in the country and will sell a combined 7,000 new and used vehicles this year. Located in Union, NJ,...
Your Questions About Automotive Email Marketing Answered
By Shawn Ryder, President, Shawn Ryder Digital Do you send email marketing messages to your customers? If you don't use email to reach current...
Hiring Gen Y in Your Dealership
The Gen Y group ranges from their 20’s through early 30’s and are buying 27% of new vehicles sold; by 2020 it will be 40% making them the largest...
Recording the F&I Transaction
In the wake of fatal police shootings in Ferguson, Mo., North Charleston, S.C., and elsewhere, there is a rush to slap body cameras on every police...
Stars Sell Cars: How to Manage Your Online Reputation
Do stars sell cars? No, I’m not talking about Matthew McConaughey and his popular Lincoln MKC commercials. If you’re a dealer, you should be more...
Training that Sticks, Not Stinks
BDCs, CRMs, Elite Customer Service, Brand Expertise--these are all things you must know and master to be competitive in a dealership. But this...
Get To Know Other Departments Beyond Yours
Each month, dealers and their managers conduct a review of the previous month’s business. Included in this review are departmental gross, expense...
How To Engage Your Audience With Long-Form Content Marketing
Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially as of late. If you ask a...