Growing up in the automotive industry, I have experienced a lot of different management styles and have come to the conclusion that some of our top sales people are not necessarily the best choice
Study shows only one in four consumers are opting to purchase new vehicle, most opting for pre-owned and factoring in replacement parts cost
Over the past two years, 113 million vehicles have been recalled by manufacturers. According to consumerreports.org, that’s approximately one of every four cars on the road being recalled.
Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.
Recall Masters, Inc., a leading provider of automotive recall news, data, training, and communications, today announced the launch of its Rental Car Fleet Monitoring Service.
There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales,
Nothing feels better than purging old stuff. But, it’s not always easy because we like to our stuff and it’s sometimes tough to let it go. Our stuff makes us feel better, even when it’s not serving us anymore.
Lots of automotive shops and car dealerships use email marketing to run special promotions, increase repeat customers and advertise new vehicles. But when everyone else also uses email marketing,
Google recently made significant changes to its PPC (pay per click) ad serving platform with respect to how the results are displayed on SERPS (search engine results pages). Basically, rather than have
Acura becomes the 9th major manufacturer to certify DealerOn as an official partner of their website and digital advertising programs. “We’re thrilled to be selected by Acura as one of their premier,