Social Media use in the car dealership is different today than it was just a few years ago. It’s interesting how in a short period of time being...
13 Rules For Social Media Success in the Car Dealership
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5 Things to Freshen Up Your Dealership’s Marketing for Summer
It’s usually the spring season that brings about thoughts of “change” and “cleaning up”. But it seems as if we ran past the exercise of “spring...
3 Areas to Target For Your First Fixed Ops Digital Marketing Spend
Over seventy percent of our customers perform research online prior to making a purchase decision. Forty percent will perform research online but...
Why the Phone is Still More Powerful than the Internet and Social Media, Combined.
In the automotive world your connections to people are everything. The Internet connects everyone on this planet instantaneously. Social media like...
It Starts and Ends with the Car
Today’s poor-credit customer has more financing options available to them than just Buy Here-Pay Here. Recent market conditions have reached a point...
The Future of Auto Marketing Could Be a Little Creepy
If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line...
Why Social Trumps Search for Paid Inventory Shopper Traffic
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically...
Creating and owning the customer experience
As every dealer knows, our industry has changed dramatically due to the explosion of the internet and mobile technology. Savvy dealerships have...
10 Things Auto Dealers Need to Know About Mobile
Our world is becoming more dynamic, fluid and most certainly mobile. Wi-Fi, cellular 4G LTE, Near Field Communication (NFC), and Bluetooth...
The Bill of Rights for Car Dealerships
When you walk into your local barber/hair salon to get a haircut, you know you are dealing with a certified professional. This individual has...