We have done extensive spend management work in the dealership space over the last 15 years. One of the biggest changes I have seen in overall...
Dealership Marketing Spend: Too Much or Not Enough?
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Packing Heat
Believe it or not, a lot of sales managers still ask me how much “leg” they need to leave in the payment for the F&I manager. In fact, as...
What Really Motivates Your Employees?
It’s an age-old question and a $10 billion industry. Every year, thousands of books and self-improvement courses are sold, and the most successful...
The Recipe to a Successful Automotive Digital Marketing Campaign
Today’s consumers are more connected, empowered and informed than ever before, and with their easy access to information, and the power that comes...
3 Reasons Why Your Dealership Needs to Be Mobile
Today’s consumers are always on the go and constantly connected with their digital devices. A recent Forbes article predicts that by year end 2015,...
12 Areas of Focus to Improve Your BDC Process
On average, dealership’s are spending between $300 and $522 per vehicle to get calls, leads and showroom visits. It’s proven that a more effective...
Drive Sales Beyond the Summer With a Solid SEO Strategy
The busy summer sales season is in full swing, and automotive sales are expected to continue their strong momentum following a solid first half of...
Your Marketing Message: Let Customers Know Your Name Is Not “$199 a Month”
It’s happened to everyone. I can guarantee it’s happened to you within the last 24 hours. What happened? You were exposed to some type of...
Content Marketing
What is content marketing? Basically, content marketing is a strategic way to deal with publishing valuable and consistent content or information to...
In the Middle, it’s the Messaging that Makes Digital Success
In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on...