Ok Service Managers, the temperature is hot, the shop is full and everyday you are wondering how you can get more vehicles through the shop to meet...
3 Ways to Prepare for the Future and Keep Your Customers Coming Back
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Tear Down Your Silos
The term “Internet dealership” has become so pervasive that the words have all but lost their meaning. An Internet dealership is neither a virtual...
Celebrate Summer with Vehicle Maintenance
For most parts of the country, summer is heating up! The high temperatures, during this time of year, can be tough on a vehicle, especially if it’s...
Optimize Your Website Search for Increased F&I Visibility
A 2014 McKinsey & Company study revealed that almost 90% of customers shopping for vehicles use dealer or OEM websites in the early stages of...
Avoid the 5 Mistakes Dealers Make in Digital Marketing
Digital marketing is not only here to stay, it’s become a major chunk of annual marketing budgets. Automotive dealers need to have a complete...
Delivering On Your Promises Will Sell More Cars
One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information...
5 Basic Steps that Help Create an Excellent Customer Service Experience
Over the last seven years I have had the opportunity to be exposed to some good and some not so good service managers. From both I have learned a...
The Three Most Important Components of Dealer Website Chat
On the surface, one might think that website chat systems are very straightforward, that they're all pretty much the same. They're not the same and...
Why You Should Attend Conferences Like Digital Dealer
Yesterday, we attended the Digital Dealer Workshop in Chicago, IL. I’ll admit, I was a little skeptic on who and what was going to be in attendance....
Dealership Marketing Spend: Too Much or Not Enough?
We have done extensive spend management work in the dealership space over the last 15 years. One of the biggest changes I have seen in overall...