The relationship between ROI and your customer’s satisfaction can be difficult to quantify. CSI reports and reviews tell part of the story, but to know and understand the full journey of a customer
Years ago there was a movie called ‘Back to the Future’ featuring Michael J. Fox and a Delorean, which had fallen into the forgotten mode until someone remembered that the future
As the pages of the calendar flip from December to January, every dealership in the country is evaluating their numbers to determine how successful the past year was for their business.
Jeff Carlson assumes the gavel this month as the National Automobile Dealers Association’s Chairman for 2016. He began his automotive career in 1973 with Ford Motor Co, At the urging of a dealer he knew,
When it comes to customer service or sales, we often talk about having the right chemistry with a customer. But what does that really mean? What are the right ingredients to attract women shoppers
When it comes to buying a car, women have a myriad of choices in both the car and the purchase location. Women’s buying habits differ substantially from men’s, and understanding these differences
Even if everyone at your dealership is thoroughly trained and experienced in selling cars, you may be surprised at the number of times a potential successful sale with a woman prospect falls through.
What if you had access to real-time analytics regarding the top reasons women buy at your dealership? Or, more pointedly, why women leave your dealership after they visit and don’t return?
Physicist, historian and philosopher Thomas Kuhn fathered, defined and popularized the concept of a “paradigm shift” in the 1960s. He argued that...
Facebook has eclipsed its first decade in business and Twitter has joined it in the upper echelons of hot, publicly traded companies, marketers in...