When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:
Why Do Your Marketing Results Disappoint?
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Used Car Market Insights – Week of Apr. 26, 2016
This week’s Black Book Market Insights report offers the latest evidence of noticeable weakness in truck segments for 2016. See the below chart to identify which truck segments are feeling the greatest YOY
Public Relations: The New Home of Content & Social Media Marketing?
When most people think about what public relations agencies do, they picture media relations, industry exposure and…well…lots of press releases. The reality is that the public relations industry has
How to Lead Well When Bad Things Happen
After the fallout from the G.M. ignition switch debacle—and most recently with VW’s emission issues—clients have contacted me asking for suggestions on how to handle the adverse publicity,
Mastering the Menu
The progression of the F&I menu — or “option disclosure,” as I like to call it — began sometime in the mid-1990s as a way to get F&I professionals to present 100% of their products to 100% of
A New Direction
Principle Auto’s Mark Smith found success after abandoning some of his group’s tried-and-true sales strategies. Now he’s looking to take that change even further.
How to Write the Best Online Used Car Ad
Selling a car is never easy, especially if you to do it online, where there are so many other used cars to compete with. Making your car ad stand out is a key part of selling a vehicle online.
VW & Dealers Still Face Uncertainty Despite Diesel Resolution Progress
As one industry observer put it, Volkswagen dealers might be working within a “fairly sketchy framework” on how to handle about 500,000 diesel vehicles with compromised emissions
Social Media Is Too Important to Be Left to the Marketing Department
When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their
Online Sales Isn’t The Future Of Car Buying…
Depending on which article you read today you’ll either hear online sales is the absolute only way cars will be sold in the future or that the entire thing is some hyped up nonsense that consumers