Black Book® today released results of its recent survey taking the pulse of the lender community on the strength of the automotive market, use of data and their outlook for 2016.
Black Book Unveils Pulse of Lenders Survey & 2016 Outlook
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A New Startup Is Taking Used Car Leases Mainstream
If you’ve ever wished that leasing a car or buying a used one was easier, your wish might be about to come true thanks to a San Francisco startup Beepi.
Don’t Post Pictures Of Your Customers Online Without Reading This
Businesses and marketers have received the message: visual content sells. One photo can speak volumes about a brand, catching the attention of consumers much more effectively than text-based content.
When Does Customer Engagement End?
Adhering to the belief that “customer is king” means more than providing top-notch frontline customer service today. It is not simply about delivering the most innovative products or services anymore.
David Rikess joins ZMOT Auto (Cardinale-Group) as Manager | Retail Performance
The Cardinale-Group of companies is pleased to announce that David Rikess has been named Manager | Retail Performance of ZMOT Auto, effective immediately.
5 Ways to Figure Out What the Heck to Post on Facebook
Every time I meet with new clients or speak or do a workshop, someone inevitably asks me, “What the heck do I post on Facebook to attract more customers?” The answer is a simple one but not so easy to find.
10 Ways to Turn a Lead Into a Sale
You are literally wasting your time and money if you can’t turn a lead into a sale. Two of the most common reasons prospects don’t end up buying include:
3 Tips for Creating a Killer Testimonial Video
Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews — they were the most prominent in search engine results and on third party sites.
The Law of Reciprocity & Retail Automotive
It’s no secret that the emergence of the digital age has leveled the playing field in the front end of the car business. Customers now have ready access to a plethora of information.
KAR Auction Services Names Mike Eliason Vice President of Investor Relations and Treasurer
KAR Auction Services, Inc. (NYSE: KAR), a leading end-to-end vehicle remarketing services provider, today announced that Mike Eliason has been named vice president of investor relations and treasurer.