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Email Marketing: The Automation Equation

To automate or not to automate? That is the email marketing question. Time is finite, but words are plentiful. Your team may be skilled in penning the greatest emails read by man, woman, or child

5 Secrets to Turn a Sales Team into Social Selling Ninjas

Social Selling is the act of developing referrals, leads and sales using social media. Frankly, it’s difficult for most sales directors and managers to introduce Social Selling into their operation,

Interview with Greg Kaminsky, President, El Cajon Toyota, El Cajon Honda

Greg Kaminsky was in his late teens when he first encountered the automotive retail business. By the end of the first summer working numerous jobs in the dealership his parents founded,

Digital Dazzle: New Ways to Optimize Your Advertising Digital Spend

It wasn’t that many years ago that 5-8% of the ad budget with email and a website on the Internet represented the lion’s share of a retail auto dealer’s investment and commitment to E-marketing.

A Call for Improved Effectiveness and Efficiencies in Human Capital Management

If a new or used car manager made the wrong decision nearly 75 percent of the time, chances are pretty good that individual wouldn’t be working very long at your dealership.

Creative Marketing Tips and Tricks For Dealerships [EXCLUSIVE VIDEO]

By fusing creative marketing, public relations, videography and social media, a dealership can leverage trending conversations (in this case children and pets being left in hot cars) to create what

How Due Diligence with Recalls Can Pay Dividends

In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints about recall repairs from dealers

What’s Really Going On in an Open Floor?

Let’s get to the point, the argument that many dealers make against having a Modern Sales Floor (closed or managed floor) is very basic – the aggressive guys will be stifled and the dealership

Effective Leadership – More Brinkmanship – Less Chickenship

Catchy title, eh? Recently I was asked to write a column for a major auto manufacturer helping to define effective leadership as I see it these days. That really got me to thinking about the importance

Ficosa Wins a Contract to Produce for the First Time the Electromechanical Seat-Adjustment System

Ficosa, a top-tier global provider devoted to the research, development, manufacturing and marketing of high-technology vision, safety, connectivity and efficiency systems for the automotive