In 2005, Jim Press, then president of Toyota Motor Sales U.S.A., told attendees at the Management Briefing Seminars in Traverse City, MI, that he loved to visit hospital maternity wards. “Every one
Beware Millennial Stereotypes
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Social Media Manager Job Description: A Complete Guide
Many companies have recognized the awesome value and benefit in social media marketing. Perhaps you’re one of those! You’ve seen how Social marketing drives quality traffic, leads &
F&I Fact vs. Fiction
As a member of various F&I forums, I’m often asked to weigh in on compliance questions. Many of these inquiries involve disagreements about the validity of various long-held beliefs
Get Your Mind Right
I want to dedicate this article to those individuals who are trying to either become a dealer who wants a very profitable, well run, used vehicle department, and/or the mangers he or she has put in charge
NCM Associates Awards Scholarship at 2016 Women in Automotive Conference
NCM® Associates selected Shannon Kominowski, General Manager at Holler Hyundai in Winter Park, Fla., as the first recipient of the NCM Associates GMEP Scholarship at the Women in
Is Your Service Department Invisible?
For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers
Why Are Service Customers Defecting to the Aftermarket?
Dealerships are getting 13% of the annual customer-pay service pie. Of the $232 billion spent by consumers on vehicle maintenance and repair, only $30 billion went to dealerships.
The Value of Content in the Automotive Industry
You’re an expert in your space. Working in the automotive industry has afforded you the ability to be knowledgeable about all things related to cars. To the most popular car on the market to the ins
Appointments Are All That Matter
One of the great things about what I do is that I get to speak to a lot of dealer twenty groups. It’s something I really enjoy doing; but more than that, it’s something I feel needs to be done.
What’s Old is New Again: Best Practices for Handling Customer Phone Calls
What’s in the pocket or purse of nearly every car buyer today? A smartphone. And what does that mean for your dealership? The old-fashioned phone call has become new again. As an article