I love the field, the practice of marketing technology. However, marketing technology has been regarded largely as a collection of tools and vendors. From Scott Brinker’s outstanding MarTech
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Holman Automotive, of Maple Shade, New Jersey, has completed its acquisition of Kuni Automotive, of Vancouver, Washington. The Kuni Automotive dealerships located in Washington,
Libra Systems has announced that it has integrated with DealerSocket. The partnership, the company stated, enables a more efficient workflow for users of DealerSocket Dealership Desking
In the not-too-distant past, regulatory oversight of the vehicle-acquisition and -funding processes didn’t start until the customer was turned over to the F&I manager. Not so today. When a prospective
If you want to capture the attention of shoppers in today’s market, communication should be one of the sharpest tools in your toolbox. Remember the days of desk phones and tangled cords?
The new Snapchat Memories feature is a way for users to save Snaps and Stories on the popular app, allowing them to create personal collections of favorite moments.
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your
Finding quality sales representatives takes a lot of work and patience. Advertising, screening, interviewing, and training takes up valuable time, energy, and money. What happens when your
Seen by some as an auto-industry game-changer, Tesla Motors’ electric-vehicle showcase inside a Los Angeles-area department store is being scrutinized by the state’s dealers association,