It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television. Then along came the Internet, which provided more opportunities to reach consumers
Even a small investment in compliance training now can save a dealer thousands in legal fees later. It’s no secret compliance is a hot topic in the auto-finance space.
Fears about the effects of a flood of used cars in a market propped-up by PCPs could mean that we are currently living in “the good old days”, a financial analyst has suggested.
A new study from Black Book, a new- and used-car valuation service, found that the value of 3-year-old cars is on the decline, thanks to more consumers trading in their autos to buy a new car.
Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication
Another typical day in the car business. One customer wouldn’t even get out of their car, while another wouldn’t demo the vehicle nor come inside. And the on…
While the latest Black Book Market Insights report showed relatively mild depreciation last week among the majority of car and truck segments,
Myths are dangerous things. They are invented from misinformation and the unknown. For example, only a few thousand years ago it was generally believed that if you sailed too far out to sea,
Two-thirds of Americans would have difficulty coming up with the money to cover a $1,000 emergency, according to an exclusive poll released Thursday, a signal that despite years of recovery from the
As a general manager or store director you are approached daily with the latest and greatest technique to attract more customers to your service department. Although this is a very necessary action to