As a leader, you must understand the impact of Toxic People and have the wherewithal to excise them from the organizations you lead…
Stop Toxic People From Derailing Your Car Dealership
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3 Steps to Comprehensive Compliance Training
Auto dealerships that are not compliant feel the impact directly in terms of their loss of profits and reputation. Without a comprehensive compliance training program, car dealers’ bottom lines
Video: The New Showroom
It’s no secret the world has changed in terms of how consumers are researching and buying cars today versus just a few years ago. Multiple studies have shown that the average consumer visits
The Benefits Of Being Social & Gaining Data
According to the Pew Research Center, 71% of online adults have a Facebook account—a statistic that, in itself, gives way to quite a bit of insight. Social networking, sharing, and marketing
Service Advisors: Is It Being Done, Or Is It Being Done RIGHT?
There’s a great divide between going through the motions and getting the job done right. Are your customers getting the best from your staff?
Well Done Toyota, Now All the Other OEM’s Should Follow Suit
Within the span of the past few weeks I have had the opportunity to attend a digital learning lab hosted by Toyota that had representation from Facebook and Google.
Be The Guide: How Smart Companies Approach Marketing Today
Every human being wakes up and identifies as the protagonist in a story. Brands, including personal brands, who begin with this concept in mind when creating their marketing plan, actually get
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Hard Facts: How To Benefit From Pay-Per-Click [VIDEO]
Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your
Digital Wake Up Call: 3 Marketing Myths & How to Overcome Them
I always say the most successful marketers are the ones that look for problems and inefficiencies and implement new ways of thinking to solve them. There are those that follow, blend,
Lights, Camera, Action; Your Video Podcast is On!
This is the year of Video Marketing. By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. Video is the ideal way to share the rallying cry of how your dealership developed,