For many, the hardest part about adapting, is breaking from routine. When you have gotten to the point where you feel like you’ve trained your staff well enough to do the job in their sleep,
With fewer weekends to move metal, most used- and new-vehicle sales projections from TrueCar, Edmunds.com and Kelley Blue Book consisted of varying degrees of softening against year-ago results.
Price trumped every other purchase decision factor, according to survey results, followed by the knowledge that a vehicle will last at least 10 years, which may explain why more than half of these
The average consumer sees 5,000 pieces of promotional content per day, so getting drowned out in all the noise is a valid concern for digital marketers regardless of vertical. But many automotive
Building well optimized car dealer website is just a part of its success. Other non-less important thing is to figure out customers’ behavior. There are so many tools to use in the well-known Internet world
I should probably start with a disclaimer. This article is going to piss off other advertising and marketing agencies. Especially those that “specialize” in the world of “automotive”.
For most people, the experience of buying a car can be a long and laborious process. As research has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead.
TechnoMetrica Market Intelligence didn’t have upbeat news for either dealerships or finance companies looking to turn new metal coming out of the holiday weekend.
The auto industry is experiencing rapidly evolving consumer expectations in all facets of the sales process. The evolution of these expectations is compelling and creating great change.
Certain words and phrases car dealerships use in emails resonate with customers, while other terms, while often similar, have the opposite effect.