Entitlement is defined as believing you are owed special rewards, privileges or treatment. In essence entitlement says, “You owe me because I show up and belong, not because I step up
Protecting Your Culture in an Age of Entitlement
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Automark – FCA Digital Case Study
Since 2012 Automark Solutions LLC has been optimizing auto dealer websites for lead generation utilizing a series of plug-in conversion tools.
Making Fans of Recall Customers: Nothing Worth Having Comes Easy (Part 2)
In this blog, I’ll share the consumer viewpoint so dealers can better understand their state of mind and why, in the end, dealers should embrace recall customers.
Do Your Customers Like You?
It’s not a personality thing. You don’t have to swap family photos and go for dinner once a month. It’s important that your customers feel welcome in your service department, though, and that
Openbay Brings Auto Repair Into The Internet Age
Finding a good mechanic can be headache. The stakes are high for anyone who depends on their car for basic transportation. But how do you which shops are good and which ones aren’t until you’ve tried
How Do You Stack Up Against Your F&I Competition?
When sports teams take the field, commentators review their attributes, experience, and records. And although all players are unique, one cannot help but to compare their stats against their competition.
Justin Oesterle Named Ceo of RouteOne
RouteOne’s Board of Directors names Justin Oesterle Chief Executive Officer of RouteOne. As a familiar face in the RouteOne family, Oesterle will continue to execute the company’s focused mission of
Inside Uber’s Auto-Lease Machine, Where Almost Anyone Can Get a Car
In its relentless pursuit for growth, Uber needs new drivers, and many of those drivers need cars. To help them get started, Uber has been offering short-term leases since July through a wholly
Mortgage Applicants Three Times As Likely to Open New Auto Loans, TransUnion Reports
TransUnion said it has uncovered the link between mortgages and auto financing. In a study released last week, the credit reporting agency found that consumers applying for a new mortgage are, on average,
Consumers Hungry for Used Leases, Survey Says
Consumers want more flexibility when it comes to leasing, according to a survey conducted by Swapalease.com. Of the more than 2,500 consumers polled, 54% said they would be interested in extending